UXUI designer and leader with a love and passion for design thinking.

Let me introduce myself

Hello, I am Faisal Al-Da'aja, UXUI Design Expert. With 14 years of experience in digital UX/UI design and based on qualitative and quantitative analyses of how people use technology, I bring an engineering perspective and creative problem-solving approach to building products and experiences that people love and find easy to use.

One of my most important responsibilities is finding the balance between user needs and business goals. Designing for usability involves covering all use cases and scenarios, from the awareness stage to the loyalty stage, and requires a holistic approach that considers both the user experience (UX) and customer experience (CX).

In addition, professional design extends beyond just the end-users and also encompasses the needs of various stakeholders, such as business owners, developers, and product managers. This is what we call the "human experience" (HX).

To maintain consistency across products, deep thinking is essential for each designer.
I have honed my craft at companies like Maktoob, Yahoo!, N2V, MBC Group, Souq.com, Amazon, and Majid Al Futtaim, where I have designed and developed mobile and web-based platforms.

Through these experiences, I have developed a strong foundation of knowledge and expertise that enables me to create innovative solutions to complex design challenges.

  • User Experience
  • Visual design
  • UX Strategy
  • UX research
  • Information Architecture
  • Conversion Rate Optimization
  • Usability Testing
  • Digital guidelines
  • Heuristic evaluation
  • Redesign your outdated

Featured Projects


Payment processing services


Full Payment Mobile app


Full CRM Mobile app


Cloud Simplified Services

Fashion Website

Modern fashion e-commerce product detail

Amazon.ae and Souq.com

Sunrise project and Amazon global store



UX research

Comprehensive E-commerce Checklist


Full CX journey map


View product page


Full Events Mobile App


Amazing UXUI design projects!

Work Experience

Majid Alfuttaim - Sr. UXUI Manager

May 2018 – Present
  • Deep dive into Fintech, payment Apps, and portals for processing payments. UX research on a variety of payment apps: Paytm, Venmo, Apple Pay, Samsung Pay, Google Pay, PayPal, and many more.
  • Checkout best practices. Quick Pay, Payment Wallet. A deep understanding of the checkout process and the various types of checkout options available.
  • Payment Link, Payment Web library, iOS SDK and Android SDK, Marchant terminal app, Developer Guide.
  • Design audit on various checkout sections and payment user flows.

Amazon - UXUI Manager

Apr 2017 – May 2018
  • Lead the UXUI design project for Amazon global store.
  • Amazon.ae sunrise project.
  • Leading and managing the design team.

Souq.com - UXUI Manager

Jun 2016 – Apr 2017
  • Build and developed a UX design team, successfully evaluate and covering all teams' needs, developing innovation and providing design best practices
  • Recommend best approaches (flows, wireframes and prototypes) for implementation of user experience for the buyers.
  • Provide improvement suggestions and potential competitive advantages.
  • Collaborate with various teams to design end-to-end chain of features.
  • Analysis and iteration as it applies to user testing, user feedback, A/B testing, conversion rate, and more
  • Providing guidance to the team and assist them in removing any roadblocks
  • Identify design tools, guidelines,new design techniques and processes that evolve existing approaches for the larger creative UX community at Souq
  • Understand how to use specialist software such as Figma,Sketch, Adobe Creative Suite, Axure and Origami...etc.

Souq .com - Senior UXUI Designer

Oct 2014 – Jun 2016
  • Merchant Selling-center (workflows, user flows, onboarding wireframes, and prototypes. for web and mobile.
  • UX research and design of the most critical success factors for IA and user flows based on a clear definition of the problems and needs of the e-commerce sellers.
  • Material design rules in the design system
  • Connected the dots between business needs, innovation and good design.

MBC - UXUI Designer

Jun 2013 - Sep 2014
  • MBC program landing-pages.Optimize usability design of navigation and main account sections

N2V - Entrepreneur In Residence

Jan 2012 - May 2013
  • Major role in the design/development and launch of projects in the geeky environments of many startup projects.
  • Deep dive into MVP design products and design viral growth

Yahoo! - Software Engineering

OCT 2009 - Jul 2012
  • Expert in Bidirectionality projects
  • Developed frontend localization toolbar for all Maktoob channels and maintaining compatibility with all platforms.
  • Developed the frontend for Maktoob SSO, Helwa forums, Maktoob blog and most of Maktoob channels as well as a large number of micro-sites for Maktoob's clients at that time.

Maktoob - Web Designer

OCT 2008 - OCT 2009
  • Designed & developed websites and desktop platforms for many private and public firms.

Latest article

The real UX culture that can boost your business

The User Experience culture is the responsible approach that is followed by employees (designers and non-designers) to support the company in providing the most innovative and appropriate best...

Read More