Let me introduce myself

Hello, I am Faisal Al-Da'aja, UX Design Expert. With 14 years of experience in digital UX/UI design and based on qualitative and quantitative analyses of how people use technology, I bring an engineering perspective and creative problem-solving approach to building products and experiences that people love and find easy to use.

One of my most important responsibilities is finding the balance between user needs and business goals. Designing for usability involves covering all use cases and scenarios, from the awareness stage to the loyalty stage, and requires a holistic approach that considers both the user experience (UX) and customer experience (CX).

In addition, professional design extends beyond just the end-users and also encompasses the needs of various stakeholders, such as business owners, developers, and product managers. This is what we call the "human experience" (HX).

To maintain consistency across products, deep thinking is essential for each designer.
I have honed my craft at companies like Maktoob, Yahoo!, N2V, MBC Group, Souq.com, Amazon, and Majid Al Futtaim, where I have designed and developed mobile and web-based platforms.

Through these experiences, I have developed a strong foundation of knowledge and expertise that enables me to create innovative solutions to complex design challenges.