Hello I'm

Faisal Al-Da'aja

UX Design Expert | Driving Business with UX


Let me introduce myself

I'm a UX designer and leader with a love for design thinking.

After 14 years of experience in digital UX/UI design, and based on qualitative & quantitative analyses of how people are using technology, I can say that I bring an engineering perspective and a creative problem-solving approach to build products and experiences people love and are easy to use and how can make things better.

One of my most important responsibilities is how the balance should be between user needs and business goals.

The design is not just thinking about usability, covering all use cases and scenarios, but should also be thinking around the product from the awareness stage to the loyalty stage. This means the UX and CX work together To achieve the best results.

In addition, the professional design doesn't stop at this point but extends to the attention of all audiences; for example, business owners, developers, product managers, and all user types are your audiences. This is called a "human experience" HX.

Beyond that, deep thinking is essential for each designer to maintain a balance between the consistency of your product and other products used by potential users.

All of that came after I had been designing/developing mobile & web-based platforms for many years. And I honed my craft at companies like Maktoob, Yahoo!, N2V, MBC Group, Souq.com, Amazon.com, and Majid Al Futtaim.

  • User Experience
  • Visual design
  • UX Strategy
  • UX research
  • Conversion Rate Optimization
  • Usability Testing
  • Digital guidelines
  • Heuristic evaluation
  • Redesign your outdated

Featured Projects

Work Experience

UX Manager

May 2018 – Present
Responsibility :
  • Working on user experience design for a payment processing portal. My experience in this field has been invaluable, as I have been able to apply my knowledge of UX design, user research, and usability testing to create a product that is both intuitive and user-friendly.
  • Working on best practices for all checkout types. During this experiance, I have gained a deep understanding of the checkout process and the various types of checkout options available. I have developed a comprehensive understanding of the customer journey and the best practices for each checkout type.

UX Manager

Apr 2017 – May 2018
Responsibility :
  • Worked on Amazon global store design on Souq.com.
  • Worked on RTL Amazon.ae e-commerce screens for mobile apps and web.

UX Manager

Jun 2016 – Apr 2017
Responsibility :
  • Recommend best approaches (flows, wireframes and prototypes) for implementation of user experience for the buyers.
  • Recommend the improvement areas plus prospective competitive advantages
  • Collaborate with various teams to design end-to-end chain of features.
  • Lead the UX of an existing digital property (and multiple digital touch-points) for consumer usefulness, usability, accessibility, visual design,
  • Understanding the importance of analysis and iteration as it applies to user testing, user feedback, A/B testing, conversion rate, and more
  • Build and leading a team of User Experience at souq
  • Providing guidance to the team and assist them in removing any roadblocks
  • Identify design tools, guidelines,new design techniques and processes that evolve existing approaches for the larger creative UX community at Souq
  • Understand how to use specialist software such as Sketch, Adobe Creative Suite, Axure and Origami to enable you to design front-end experiences for potential users

Senior UX Designer

Oct 2014 – Jun 2016
Responsibility :
  • I worked on Selling-center wireframes and completion of the creation of the major style guide components to improve UX on Selling center for web and mobile.
  • Searched for the most critical success factor for information architecture based on a clear definition of the problems and needs of the sellers.
  • Applied all material design rules in the design / development.
  • Connected the dots between business needs, innovation and good design.
  • Shared all Front-end technologies such SASS, Grunt, Foundation and bootstrap.

UI/UX Designer

Jun 2013 - Sep 2014

Entrepreneur In Residence

Jan 2012 - May 2013
Responsibility :
  • I played a major role in the design / development and launch of projects in the geeky environments of the largest internet holding companies in the region.

Software Engineering

OCT 2009 - Jul 2012
Responsibility :
  • Worked on the frontend of the Yahoo! homepage and the development of bidi (bi-directional) support. Also worked on improving the performance of many websites using various performance optimization techniques with the help of tools like Yslow and PageSpeed Insights.

Web Designer

OCT 2008 - OCT 2009
Responsibility :
  • developing frontend localization toolbar for all Maktoob channels and maintaining compatibility with all platforms. I've also developed the frontend for Maktoob SSO, Helwa forums, Maktoob blog and most of Maktoob channels as well as a large number of micro-sites for Maktoob's clients at that time.

Freelance Web Designer and Front-end Developer

4 Years
Responsibility :
  • Designed & developed websites and desktop platforms for many private and public firms.

Latest article

The real UX culture that can boost your business

The User Experience culture is the responsible approach that is followed by employees (designers and non-designers) to support the company in providing the most innovative and appropriate best...

Read More