I'm a UX designer and leader with a love for design thinking.
After more than 16 years of experience in digital UX/UI design, and based on qualitative & quantitative analyses of how people are using technology, I can say that I bring an engineering perspective and a creative problem-solving approach to build products and experiences people love and are easy to use and how can make things better.
One of my most important responsibilities is how the balance should be between user needs and business goals.
The design is not just thinking about usability, covering all use cases and scenarios, but should also be thinking around the product from the awareness stage to the loyalty stage. This means the UX and CX work together To achieve the best results.
In addition, the professional design doesn't stop at this point but extends to the attention of all audiences; for example, business owners, developers, product managers, and all user types are your audiences. This is called a "human experience" HX.
Beyond that, deep thinking is essential for each designer to maintain a balance between the consistency of your product and other products used by potential users.
All of that came after I had been designing/developing mobile & web-based platforms for many years. And I honed my craft at companies like Maktoob, Yahoo!, N2V, MBC Group, Souq.com, Amazon.com, and Majid Al Futtaim.
